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A mobile technology company specialising in using near field communications (NFC) for advertising and mobile payments. It recognised that it needed to get on the radar of two industry sectors to help supplement its business development activities a) for advertising – media owners, advertising agencies and retailers, b) for mobile payments – banks, mobile network operators and handset manufacturers. We developed a programme of PR deliveries that got Proxama’s name known for being at the forefront of NFC development including placement of case studies, personality led opinion pieces and partnership news announcements.